About.

CHECKLIST + FACT SHEETS.

If you’re a Council, Destination Management Organisation (DMO) or Market Stall Organiser, here’s a new Asia-Ready resource suitable for sharing with your local market stall owners and tourism businesses.

We’ve designed a simple Checklist outlining 10 essential tips for getting Asian visitors to spend more at your market stall or tourism business.

  • Additional Fact Sheets  provide “wiki-how” style step-by-step instructions and illustrative examples.
  • The Checklist and Fact Sheets are white-labelled, meaning your logo and branding is incorporated into the design layout.

The Checklist contains 10 essential tips categorised into the following sections:

SECTION 01. How to get noticed by passers-by

SECTION 02. How to overcome language barriers

SECTION 03.How to compel them to buy

  • The one page (double-sided) Checklist is designed in a printer-friendly format
  • To make it easy for the reader to implement the tips, the Checklist references up to 5 downloadable Fact Sheets (depending on which package the purchaser of this resource chooses)
  • The Checklist also provides Cultural Insights for a better understanding of “what’s really going on”
  • Also included are sample phrases for upselling and bundling

You can choose 2 or more of the following downloadable Fact Sheets to reference from the Checklist:

FACT SHEET 01. Display Signage with QR Codes [Examples]

  • How to capture the attention of Asian visitors

FACT SHEET 02. Examples of Product Descriptions

  • Using simple English for non-native English speakers

FACT SHEET 03. How To Create a QR Code

  • Generate QR codes linked to your website, Instagram or Facebook page

FACT SHEET 04. How to Download and Use WeChat

  • Instantly translate conversations with customers

FACT SHEET 05. Product Packaging Suitable for Gifting [Examples]

  • How to entice Asian visitors to buy your products for gifts

Preview Checklist.

Preview Factsheet.

  • The resource is based on the latest best-practice techniques for providing Asia-friendly products and services to international visitors.
  • All content is personally curated by qualified intercultural consultant, Craig Shim. Craig has over two decades of global marketing and cross-cultural consulting experience, including 14 years based in Asia (China, Singapore, Indonesia, Myanmar).
  • Prototypes of the Checklist and supporting Fact Sheets have been tested for ease of use by Australian market stall owners and validated by tourism professionals from China, Malaysia and Singapore.
PURCHASE

Easy.

CONVENIENT AND COST EFFECTIVE.

Not only are the practical tips in this resource easy to understand and quick to implement, we’ve also made the purchasing process as convenient as possible.

STEP 01. PURCHASE ONLINE AND EMAIL US YOUR LOGO.

Preview the Checklist and Fact Sheets.

If you believe the resource is of value to your tourism stakeholders, purchase the resource with your credit card and email us your logo.

STEP 02. UPLOAD TO YOUR WEBSITE.

We will incorporate your logo into the artwork, and then email you the PDF documents within 3 days.

You can immediately upload the PDFs to your website as downloadable resources for unlimited usage.

STEP 03. STAKEHOLDERS DOWNLOAD THE DOCUMENTS.

Simply email the hyperlink from your website to your tourism stakeholders (e.g. market stall owners)

-or-

print out the double-sided 1-page Checklist and personally hand it out to them.

The Checklist provides links back to your website so businesses can easily download the supporting Fact Sheets at no cost, in their own time.

Cost.

The Checklist plus any two Fact Sheets costs only $1,000 for unlimited usage and can be easily booked with a credit card on our secure website.

  • Additional Fact Sheets cost just $200 each.
  • We currently have 5 Fact Sheets available, so if you choose to purchase the entire set the cost is $1,600.
  • You have the flexibility of choosing which Fact Sheets you want to make available to your stakeholders.
PURCHASE

Benefits.

WHY INVEST IN THIS RESOURCE?

01. BENEFITS FOR COUNCILS AND DESTINATION MANAGEMENT ORGANISATIONS (DMOs)

High take-up rate by your stakeholders.  We appreciate that getting time-poor small businesses to access and use resources can be difficult. We’ve designed our products with this in mind. Once businesses are informed that the resource is available as a free download and they see how easy the tips are to implement for their personal benefit, they’ll start using the resource immediately.  Housing the downloadable PDFs on your website means there is less risk of the resource being “buried away in a drawer” and never making it into the hands of your stakeholders.

Capacity-building for those who most need it. No doubt, you already have other Asia capability initiatives available for your more mature tourism operators (and if you don’t, we can help you with that!). However, it’s the smaller operators – especially market stall owners – who often have a low take-up of these initiatives. As our resource is specifically targeted at smaller operators, your investment in them will make a significant difference in helping their business become Asia-friendly.

Reputation as an Asia-friendly destination. With a broader spectrum of your tourism operators better equipped to handle Asian visitors, your destination’s Asia-friendly brand reputation will be enhanced. This means that Inbound Tour Operators (ITOs), cruise operators and Destination Management Organisations (DMOs) are more likely to incorporate your destination into their itineraries, travel agent famils and media famils.

Click on the “+” sign below for additional benefits.

  • Kudos to you. As the Checklist and Fact Sheets are easy to understand, simple to follow and quick to implement, the take-up of this resource from your stakeholders (market stall owners and tourism operators) is likely to be very high, especially if you’re providing it to them free of charge. This means you should receive kudos for providing something of high value to their business.
  • Procurement couldn’t be easier. Simply pay online using your credit card. The PDFs in your branding are emailed to you within 3 days, ready for uploading onto your website without any additional time or effort required. This means you avoid complicated and time-consuming procurement approval processes, supplier arrangements and locked-in contracts.
  • Cost-effective. With a one-off low cost of only $1,000 for the basic package (Checklist + 2 Fact Sheets) your licence allows unlimited usage of the resource. This saves you money because our white-labelled templates avoid you having to develop and design these products from scratch.
  • Ease of distribution. The resource is easy to distribute to your market stall owners. You may choose to print the double-sided 1-page checklist and hand it out to your market stall operators on market day. Stall owners can then download the supporting Fact Sheets from your website in their own time.
  • Your branding. Our products are white-labelled, meaning we customise the artwork to incorporate your logo and, if required, your other brand elements such your corporate fonts. This means great brand recognition for your organisation.
02. BENEFITS FOR MARKET STALL ORGANISERS.

Competitive advantage for tendering. When submitting tender proposals, seeking government approvals or funding, you can use this Asia-friendly initiative to your competitive advantage as a means of demonstrating your commitment to cultural inclusiveness and delivering an Asia-friendly visitor experience.

Kudos to you. As the Checklist and Fact Sheets are easy to understand, simple to follow and quick to implement, the take-up of this resource from your market stall owners is likely to be very high, especially if you’re providing it to them free of charge. This means you should receive kudos for providing something of high value to their business.

Click on the “+” sign below for additional benefits.

  • Reputation as an Asia-friendly attraction. With market stall owners better equipped to handle Asian visitors, your market’s Asia-friendly brand reputation will be enhanced. This means that Inbound Tour Operators (ITOs), cruise operators and Destination Management Organisations (DMOs) are more likely to incorporate your destination into their itineraries, travel agent famils and media famils.
  • Procurement couldn’t be easier. Simply pay online using your credit card. The PDFs in your branding are emailed to you within 3 days, ready for uploading onto your website without any additional time or effort required. This means you avoid complicated supplier arrangements and locked-in contracts.
  • Cost-effective. With a one-off low cost of only $1,000 for the basic package (Checklist + 2 Fact Sheets) your licence allows unlimited usage of the resource. This saves you money because our white-labelled templates avoid you having to develop and design these products from scratch.
  • Ease of distribution. The resource is easy to distribute to your market stall owners. You may choose to print the double-sided 1-page checklist and hand it out to your market stall operators on market day. Stall owners can then download the supporting Fact Sheets from your website in their own time.
  • High take-up rate by your market stall owners. Once market stall owners are informed that the resource is available as a free download and they see how easy the tips are to implement for their personal benefit, they’ll start using the resource immediately. Housing the downloadable PDFs on your website means there is less risk of the resource being “buried away in a draw” and never making it into the hands of your stakeholders.
  • Your branding. Our products are white-labelled, meaning we customise the artwork to incorporate your logo and, if required, your other brand elements such your corporate fonts. This means great brand recognition for your organisation.
03. BENEFITS FOR MARKET STALL OWNERS.
  • Our practical tips and instructions in the resource are easy to understand and quick to implement
  • You’ll find that Asian visitors are more likely to notice your market stall, be interested in your range of merchandise and spend more
PURCHASE

What else?

OUR OTHER ASIA-READY TOURISM INITIATIVES.

Project Asia.

Project Asia is a tourism industry program we’ve been rolling out in partnership with local councils and Regional Tourism Organisations to develop the cultural capabilities of local tourism operators.
  • The aim is to capitalise on the growing visitor demand from China and other Asian source markets, especially into regional Australian destinations.
  • We take a strategic and targeted segmentation approach focussing on China and other Asian target market segments identified as the best fit for a particular tourism destination. We avoid taking a one-size-fits-all approach.
  • The initiative is a convergence of cultural awareness and tourism best-practice – a practical “how to” program designed for tourism operators.

Project Asia Initiatives.

A practical, downloadable resource for tourism operators and owners of market stalls
  • The resource is in the form of a simple Checklist outlining 10 essential tips for getting Asian visitors to spend more at your market stall or tourism business.
  • The Checklist comes with supporting Fact Sheets that provide “wiki-how” style step-by-step instructions and illustrative examples.
Our short, monthly podcast produced exclusively for your destination stakeholders.
  • Opportunity for tourism operators to ask locally-relevant questions about being Asia-ready and to receive specialist advice.
  • Most popular podcast feature is the Q&A segment “What’s Going On?
  • Uploaded to YouTube as an unlisted audio series for your organisation to send exclusively to your stakeholders as a value-add.
Desktop research, expert interviews and analysis to:
  • Identify specific Asian market segments best suited to your region
  • Match current or potential visitor experiences with needs specific to the above target market segments
  • Identify up to 8 hero visitor experiences suitable for identified Asian target segments
  • Identify gaps and opportunities
Destination-level strategy covering:
  • Destination vision, goal and objectives with regards to Asian markets
  • Segmentation strategy based on target market research (Opportunities Assessment + Destination Experience Audit)
  • Strategies to maximise potential from identified China and Asian target market segments
  • 5-Year Action Plan
Recently held workshops include:
  • Tourism Product Readiness for Asian Visitors | Workshop for Tourism Operators
  • Cross-Cultural Customer Service for volunteer Cruise Ambassadors

If you’re interested in any of these Project Asia initiatives, let’s chat.

CONTACT US

More.

You’ll find our full list of intercultural programs on the link below.

All Programs

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